The opening of a Carmencita subsidiary in Miami will be aimed at promoting the company's products for the demanding North American market, where its ready-to-cook paella is already a success.
The company Jesús Navarro SA, will thus facilitate the marketing of its products by itself and will attend the orders directly and with more agility.
With the arrival of this subsidiary in the United States, Carmencita is expected to double its sales volume within three years, according to the company's Export Director, Juan José Morón, who pointed out that the objective is to meet the growing interest of U.S. consumers in cooking international dishes such as paella.
Carmencita USA' will directly import and distribute 'La original Paella' (The original Paella), with 360 grams of Valencian rice, 60 milliliters of extra virgin olive oil and 50 grams of dehydrated broth with spices and saffron, in addition to the traditional container with two handles.
With this practical product, many American citizens are given a helping hand to break their fear of making paella, with very simple culinary aids. The preparations include the most representative paella options: seafood, vegetarian, black rice and fideuá.
In addition to the paella kit, Jesús Navarro SA items are represented in five areas: spices, dessert preparations, sweeteners and stevias, botanicals for gin and tonic and infusions.
In its desire to make itself better known to the U.S. public, Carmencita is participating this year in the main gourmet food fairs in the country, such as the Fancy Food Show, which will take place in New York next June.
Currently, the company has a team in charge of international sales with a natural and important demand in the American continent due to the cultural similarity and the relevance of Spanish gastronomy in the world.
Carmencita reaches out to American consumers with its new subsidiary in Miami
16. Jan. 2024